Event Agenda – Market Edge

Event Agenda

Full Schedule
Day One
Day Two
Day Three

Wednesday, November 13th

All Day
Event Registration

Main event registration

2:00pm - 4:00pm
Excursions (Dolphin Watch, Poolside Hang or Segway Tour)
6:00pm - 8:00pm
Welcome Cocktail Party @ SMS Direct

Located at – 11577 US Hwy 19 N. Clearwater, FL 33764
*transportation provided by Jolley Trolley

Thursday, November 14th

7:30am - 8:45am
Breakfast - Dunes III
8:45am - 9:00am
MarketEdge 2019 Kickoff
Host: Brad Kugler
9:00am - 10:30am
Keynote - The "Client Success Optimizer"

Applying the new rules of salesmanship in a saturated, over-competitive market.

Host: Patrick Valtin
10:30am - 10:45am
Coffee/Refreshments
10:45am - 11:30am
Sales Track – DM2.0 Sales for Beginners

Understanding the basics to selling DirectMail2.0

Host: Morgan DiGiorgio
10:45am - 11:30am
Marketing Track - How Commercial Printers can Grow their Leads and Sales

Why it is essential that you do regular, ongoing self-promotion (or run the risk of severe revenue swings)

Host: David Rosendahl
11:45am - 12:30pm
Marketing Track – What Have You Done For Me Lately?

The ability to bring new opportunities to print customers is what sets your business apart from the rest. Say NO to the status quo!

Host: Deborah Corn
11:45am - 12:30pm
Sales Track – A Partner Success with DM2.0

What is the best way to get your customers interested in DM2.0? Learn the secret to closing more sales and increase your profit margins 200% using DM2.0.

Host: Mark Hale
12:30pm - 1:30pm
Lunch
1:30pm - 2:15pm
Marketing Track – Hot or Not: DM2.0 Campaign Reviews

Highlighting different DM2.0 campaigns and breaking down what is successful and what to avoid

Host: Erica Switzer
1:30pm - 2:15pm
Sales Track – Close More Sales Being Innately YOU

Closing a sale has everything to do with you, being innately you, during the sale process. But how do you be innately you, while selling? The answer to that question is the key to closing more!

Host: Erik Bayersdorfer
2:30pm - 3:20pm
General Session - SMS Direct Sponsor Highlight: Informed Production

Need to Know! Production Mailers can improve efficiencies and profit by knowing in real-time how their operation is performing and whether they are meeting operational standards.

Host: David Stein
3:20pm - 4:00pm
General Session - DM2.0 Sales Rep Panel: Partner Sales Rep Experiences
Host: Erica Switzer
4:00pm - 5:00pm
Vendor Speed Dating
6:00 - 9:00pm
Captain Memo’s Pirate Dinner Cruise

Friday, November 15th

7:30am - 8:45am
Breakfast - Dunes III
8:45am - 9:00am
Day 2 Kickoff
Host: Brad Kugler
9:00am - 10:00am
Keynote Session - How to bulletproof your Business

Vick went from $78 in the bank to a multimillion dollar business. In this session Vick focuses on the importance of thinking big and gives 4 specific lessons that helped him grow his business 355% and made it bulletproof.

Host: Vick Tipnes
10:05am - 11:00am
Marketing Track - Direct Mail + Technology + Consumer Behavior = A Future to bet on

Increase engagement, generate new leads, track real-time results and stay top of mind with your customers.

Host: Christine Erna
10:05am - 11:00am
Sales Track – DM2.0 for the Advanced Seller

Accelerating your DM2.0 Sales (must be a partner for 1 year to attend)

Host: Erica Switzer
11:00am - 11:15am
Coffee/Refreshments
11:15am - 12:05pm
Sales Track – Technology Sales 101: Keeping it Stupid Simple

Breaking down the complicated technology so the layman can understand and WANT to buy

Host: Brad Kugler
11:15am - 12:05pm
Marketing Track – Social Media Ads: The Good, The Bad & The Ugly

An in-depth breakdown of the do’s and don’ts of social media marketing to ultimately get the best response rate

Host: Ferris Coates & Adam Steele
12:00pm - 1:30pm
Lunch/DM2.0 Awards
1:30pm - 2:30pm
General Session - Understanding Data In Your Business: The Basics of Mailing Lists & Data Appending

A complete overview of how to capitalize data appends for your mailing and social media lists.

Host: David Carroll
2:30pm - 3:30pm
General Session - DM2.020: What's Next?

2020 Roadmap of the latest product launches, enhancements, etc.

Host: Brad Kugler & Erica Switzer
4:00pm
Farewell Party at Marina Cantina

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