Market Edge – Direct Mail, Digital & Beyond

An Official DirectMail2.0 Event:

Marketing’s a Beach

November 13th - 15th, Clearwater Beach, FL

2019 Speakers

We’re currently booking speakers and if you feel like you have a great Sales or Marketing presentation, submit your pitch!

Brad Kugler

CEO - DirectMail2.0

With over 25 years in entertainment distribution & retail marketing, Brad has grown businesses from little to no revenue up to over $25 million per year. His love for technology has pushed him into the digital marketing world.

Erica Switzer

VP - DirectMail2.0

Erica Switzer is the Vice President of DirectMail2.0, a marketing solution that allows printers and mail houses to provide fully integrated and trackable direct mail campaigns to their clients.

Patrick Valtin

CEO - Hirebox, public speaker & Best-Selling author

Widely praised by attendees & industry experts alike, guest speaker Patrick Valtin’s session addresses modern-day selling issues. Patrick’s session provides strategic facts & fixes to get you & your team closing more clients!

Vick Tipnes

CEO - Blackstone

Founded Blackstone in 2012 with zero revenue and turned it into an Inc 5000 Company with 325% growth.

Deborah Corn

Intergalactic Ambassador to The Printerverse - Print Media Centr

Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist™, industry speaker and blogger, host of Podcasts from The Printerverse.

Morgan DiGiorgio

Channels Sales Manager - DirectMail2.0

Morgan is your go-to-guide for providing solutions pertaining to DM2.0. She has a BS in Business Administration and Management from UF (Go Gators!) and over 18 years professional experience in various business sectors.

Ferris Coates

Marketing Director - DirectMail2.0

Los Angeles native with 10+ years of social media marketing experience. Her ability to manage multiple projects, a creative team and her baking skills, she can cultivate a marketing story that resonates with leads and sales.

Adam Steele

Senior Product Manager - DirectMail2.0

Adam oversees DM2.0 partner’s campaigns and maintenance. He is the know-it-all of Facebook, Instagram and Google ad campaigns. He knows what works and what doesn’t and what will get your ads approved or disapproved.

David Stein

SMS Direct

With 40 years in the mailing market & expertise in engineering, manufacturing, marketing, sales & service, David has participated in the growth of this industry & uses his skills to help clients succeed & grow in today's market.

Mark Hale

President - Wilson Print Marketing USA

Mark Hale is the President of Wilson Print Marketing USA. Since signing up for DM2.0 his company has experienced double digit growth using DM2.0 by up-selling existing customers and opening new markets for his companies services.

Carly Switzer

Marketing Consultant - Postcardmania

Carly has been a Senior Marketing Consultant at PostcardMania for the past 13 years. PostcardMania was the first direct mail organization to offer DM2.0 during it’s beta phase from 2012-2015.

David Carroll

Owner - A Type Data

Located in Minneapolis, MN David has had A Type Data has been in business for 6 years and focuses on Data Appending, Data Hygiene, Data Analytics and Data Lists for both businesses and consumers.

Jeffrey Elzinga

Senior Software Developer - SMS Direct

Jeffrey, hailing from South America, is an ambitious software developer, a veteran of the mail industry with experience consulting and developing products for companies all over the USA and South America.

Erik Bayersdorfer

Vice President - Genius Inc

Erik has been dedicated to improving the lives of people of all ages including award-winning artists, CEOs, lawyers, teachers, etc. As an international speaker, he has delivered life-improving tools to thousands across the globe.

Gregg Hall

President - G&J

Gregg has honed his direct marketing skills from over 35 successful years in the industry. He opened G&J: Mail Reimagined in 1999, and has been committed to simplifying and streamlining the mail marketing process for clients.

Samantha Vance

VP Marketing - Main Street Inc.

Traditionally, a check printing company serving over 2,100 financial institutions nationwide, Main Street has expanded its service offerings to include various marketing services to drive growth for our customers.

Christine J. Erna

President & Founder - Strategic Postal Advisors

President & Founder of Strategic Postal Advisors. Christine has 25+ years of expertise and experience in Mail, Postal, Print, direct mail marketing, design, analysis, and training world.

David Rosendahl

President & Co-Founder - MindFire

David is the president & co-founder of MindFire, a two-time Inc500 award-winning software company.

Agenda Highlights
Click a day to see each highlight

Wednesday, November 13th

Thursday, November 14th

Friday, November 15th

All Day
Event Registration
2:00pm - 4:00pm
Excursions (Dolphin Watch, Poolside Hang or Segway Tour)
6:00pm - 8:00pm
Welcome Cocktail Party @ SMS Direct
7:30am - 8:45am
Breakfast - Dunes III
8:45am - 9:00am
MarketEdge 2019 Kickoff
Brad Kugler
9:00am - 10:30am
Keynote - The "Client Success Optimizer"
Patrick Valtin
10:30am - 10:45am
10:45am - 11:30am
Sales Track – DM2.0 Sales for Beginners
Morgan DiGiorgio
10:45am - 11:30am
Marketing Track - How Commercial Printers can Grow their Leads and Sales
David Rosendahl
11:45am - 12:30pm
Marketing Track – What Have You Done For Me Lately?
Deborah Corn
11:45am - 12:30pm
Sales Track – A Partner Success with DM2.0
Mark Hale
12:30pm - 1:30pm
1:30pm - 2:15pm
Marketing Track – Hot or Not: DM2.0 Campaign Reviews
Erica Switzer
1:30pm - 2:15pm
Sales Track – Close More Sales Being Innately YOU
Erik Bayersdorfer
2:30pm - 3:20pm
General Session - SMS Direct Sponsor Highlight: Informed Production
David Stein
3:20pm - 4:00pm
General Session - DM2.0 Sales Rep Panel: Partner Sales Rep Experiences
Erica Switzer
4:00pm - 5:00pm
Vendor Speed Dating
6:00 - 9:00pm
Captain Memo’s Pirate Dinner Cruise
7:30am - 8:45am
Breakfast - Dunes III
8:45am - 9:00am
Day 2 Kickoff
Brad Kugler
9:00am - 10:00am
Keynote Session - How to bulletproof your Business
Vick Tipnes
10:05am - 11:00am
Marketing Track - Direct Mail + Technology + Consumer Behavior = A Future to bet on
Christine Erna
10:05am - 11:00am
Sales Track – DM2.0 for the Advanced Seller
Erica Switzer
11:00am - 11:15am
11:15am - 12:05pm
Sales Track – Technology Sales 101: Keeping it Stupid Simple
Brad Kugler
11:15am - 12:05pm
Marketing Track – Social Media Ads: The Good, The Bad & The Ugly
Ferris Coates & Adam Steele
12:00pm - 1:30pm
Lunch/DM2.0 Awards
1:30pm - 2:30pm
General Session - Understanding Data In Your Business: The Basics of Mailing Lists & Data Appending
David Carroll
2:30pm - 3:30pm
General Session - DM2.020: What's Next?
Brad Kugler & Erica Switzer
Farewell Party at Marina Cantina

Where Great Minds Unite

Seminar Sessions.

MarketEdge prides itself on having some of the top industry opinion leaders presenting throughout the conference. Listen, learn and engage in ahead of the curve technology that will be reshaping the print and mail industry in years to come.


One of the best parts of MarketEdge is learning from other commercial printers and mailers. Work together and share ideas, strategies and techniques with one another. MarketEdge is a great opportunity for networking with like-minded people who share in the same struggles and barriers as you. We all want the same thing, for print and mail to remain relevant. Learning from each other and working together as an industry is the best way to accomplish that common goal.


This year MarketEdge is adding hands on workshops to help attendees understand and successfully apply integrated marketing technologies to their business model and product offerings. Learn about digital components and how they boost results and return on investment for your clients so that they come back to reorder more frequently and at a higher volume.


What is a conference without a good time? From the half day excursion options to the Totally 80s Miami Vice Party, MarketEdge is an absolute blast. Balance the mind blowing technology advancement knowledge with parties and fun outings.


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